August marks one of the biggest seasonal transitions of the year. As Back-to-School shopping wraps up, customers begin looking ahead to cooler weather, cozy homes, and fresh fall wardrobes. Throughout the month, we'll gradually introduce fall—from lightweight layers and denim to warm home accents and early Halloween inspiration.
This is a great time to refresh your assortment with seasonal products while continuing to offer everyday favorites that customers can wear and use now. Whether you're selling fashion, home, personalized gifts, or graphics, August offers multiple opportunities to connect with shoppers as they prepare for the season ahead.
Event Dates & Details
August 3rd - 9th: Fall Preview
What It's About: We wrap up Back-to-School while introducing the first signs of fall. Customers will begin shopping transitional apparel including denim, lightweight layers, teacher graphics, and football-inspired styles.
Discounts Marketed
- Back-to-School Under $25
- Teacher Graphic Tees
- Fall First Look
- Denim Days
- Friday Night Football Styles
Seller Encouragement: Now is the perfect time to transition your assortment. Continue featuring Back-to-School favorites while introducing early fall apparel, denim, and seasonal graphics that customers can wear immediately.
August 10th–16th: Fall Trends
What It's About: Fall officially takes center stage with trend-driven fashion and cozy lifestyle inspiration. We'll introduce capsule-inspired dressing, seasonal prints, warm color palettes, and early fall home.
Discounts Marketed:
- Fall Preview Favorites
- New Style Sale
- Elevated Everyday Looks
- Cozy Home Updates
- Early Halloween Preview
Seller Encouragement: Customers are looking for inspiration as much as products. Showcase complete outfits, trending colors, and coordinating collections. If you offer seasonal home or Halloween products, now's a great time to begin listing them.
August 17th–23rd: Fall Home
What It's About: The spotlight shifts toward creating warm, inviting spaces while continuing to feature everyday fall apparel. Home décor, cozy bedding, and layering pieces become key categories.
Discounts Marketed:
- Fall Home Under $25
- Cozy Season Home
- Fall Graphics
- Jackets, Sweatshirts & Basics
Seller Encouragement: This is your opportunity to showcase products that help customers prepare their homes for the season. Cozy textures, seasonal décor, and versatile apparel staples are all strong performers this week.
August 24th–30th: Fall Categories
What It's About: We close the month with a broad fall shopping event highlighting Jane's best assortment. Customers will discover seasonal favorites across apparel, home, personalized products, and early Halloween.
Discounts Marketed:
- Fall Favorites
- Personalized Products
- Fall Home Room by Room
- New Deals Across Categories
- Halloween Collection
Seller Encouragement: This is a great week to feature your strongest fall products. Make sure listings are optimized with seasonal keywords and competitive pricing to take advantage of increased browsing as customers fully transition into fall shopping.
Trends to Watch + Customer Searches
Transitional Fashion
Lightweight sweaters, denim, casual jackets, layering basics, and earthy color palettes help customers bridge the gap between summer and fall.
Elevated Everyday Style
Capsule-inspired wardrobes featuring timeless basics, neutral tones, textured fabrics, and effortless styling continue to gain popularity.
Cozy Home Refresh
Customers begin swapping bright summer décor for warmer textures, natural materials, cozy bedding, candles, and seasonal kitchen accessories.
Football Fridays & School Spirit
Graphic apparel featuring football, school spirit, and Friday night themes continues to perform well through the start of fall sports.
Early Halloween Discovery
Customers begin browsing—not necessarily buying—for Halloween décor, apparel, and personalized products well before September.
What Customers Are Searching For:
- "Fall graphic tees"
- "Teacher shirts"
- "Denim outfits"
- "Capsule wardrobe"
- "Lightweight sweaters"
- "Football game outfit"
- "Cozy home decor"
- "Fall kitchen decor"
- "Halloween home decor"
- "Personalized fall gifts"
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
- Set Up Your Promotions:
- Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
- Extend Your Promotion Window:
- To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
- Combine Products in the Same Promotion:
- If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
We Want to Feature Your Products!
Jane Daily Deals are one of the best ways to get your products in front of thousands of shoppers. Every day, we feature standout deals in our Daily Deals email and across the site, helping drive traffic, visibility, and sales.
What We’re Looking For
- Exceptional Value: Competitive pricing that stands out and offers customers a compelling deal.
- Seasonal & Trending Products: Items that align with current trends, holidays, and upcoming campaigns.
- Healthy Inventory: Enough stock to support increased demand and ensure a great customer experience.
How It Works
Submitting a Daily Deal is easier than ever! Simply nominate eligible products directly from your Seller Portal. Our merchandising team reviews submissions on an ongoing basis and selects products that best fit upcoming campaigns and customer demand. If your product is selected, we'll notify you with the scheduled promotion details.
Keep your best products submitted—we're always looking for great deals to feature!