---
title: "Best Practices: Optimizing Sales and Promotions for Maximum Success on Jane"
description: Optimizing Sales and Promotions on Jane
---
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1. [Jane Seller's Knowledge Base](https://sell.veryjane.com/seller-knowledge-base?hsLang=en)
2. [How-To Guides & Best Practices](https://sell.veryjane.com/seller-knowledge-base/how-to-guides-best-practices?hsLang=en)
# Best Practices: Optimizing Sales and Promotions for Maximum Success on Jane
Jane is now a marketplace, giving you the ability to list products at both retail and sale pricing. However, the Jane customer remains highly focused on sales and promotions. This makes it crucial to be strategic when running sales, promotions, and participating in Daily Deals and marketing campaigns.
Since Jane is a curated platform, most of our feeds prioritize and highlight products on sale. Running promotions across your storefront can increase visibility, leading to stronger conversions and higher sales.
---
### **Key Strategies for Running Successful Sales**
#### **Run Storewide or Category-Specific Sales**
- Storewide sales (e.g., **10% off all products**) can boost visibility across the Jane platform.
- Category-specific sales (e.g., **20% off Dresses**) allow for targeted promotions.
- **Tip:** Avoid discounts below 5%, as smaller percentages (e.g., 2%) may appear unappealing to customers.
- **Need help?** Reach out to our team—we’re happy to strategize with you!
#### **Utilize the Seller Admin Calendar Feature**
- The **Calendar** feature enables you to schedule multiple sales simultaneously.
- Jane automatically applies the **highest discount** to each product to prevent stacking.
- **Example:** If a storewide sale is 10% off and dresses are 20% off, dresses will receive 20% off while other products remain at 10%. Discounts **do not stack** (i.e., dresses will not be 30% off).
#### **Take Advantage of Jane Marketing Campaigns**
Each month, Jane releases a series of themed marketing campaigns designed to drive customer engagement and increase sales. These campaigns highlight trending categories, seasonal favorites, and curated promotions that align with customer shopping behavior.
Stay updated on upcoming campaigns -**[HERE](https://sell.jane.com/seller-knowledge-base/marketing-campaigns-opportunities)**.
**How to Participate:**
- - Schedule promotions for your entire shop, a specific category, or select products in your Seller Admin calendar.
- Extend your promotion by at least **72 hours beyond the campaign date** to capture post-event shoppers.
- Include the campaign/category name in your **Promotion Title** for easy identification.
- **Example:** "End of Year Sale - Accessories under $15, Handbags under $25 - 12/16–12/22."
- If your products fit into multiple campaigns, list them in a single promotion title instead of creating multiple entries.
---
### **Maximizing Sales with Daily Deals**
**Jane Daily Deals** are an excellent way to drive traffic and boost sales. Each morning, we highlight standout products in our daily email, creating excitement and urgency for shoppers. These 72-hour promotions showcase the best deals from our sellers.
#### **What We’re Looking For**
**Amazing Deals:** The lowest price your product has ever been on Jane or anywhere else.
**Seasonal Favorites:** Trendy, timely, and relevant to the current season or holidays.
**Plentiful Stock:** Minimum **150 units total** (at least **20 per variant**).
#### **How It Works**
- Submit your product idea [using this form](https://forms.office.com/pages/responsepage.aspx?id=aKdHO3tgY0-ZYqqMOVYt5qzXESeDZdFAnJJFJxFvCv9UOUpCTTJWU1JDTUpCNjZKUjBLWVA5NzgwMC4u&utm_medium=email&_hsenc=p2ANqtz-_U04xkiUH38iXm9UKqpVBpXmNP7ZS62l5eSEPYqnFLv-i8iB1h3chDzAg6xJ14bz7zMy4jP1BU_W24j-I7pdL-vlr37Q&_hsmi=2&utm_content=2&utm_source=hs_email&route=shorturl) to propose a Daily Deal.
- If approved, we’ll confirm your promotion date via email.
- Don’t miss this opportunity to showcase your products to thousands of eager shoppers!
By implementing these best practices, you can increase visibility, drive conversions, and maximize your sales potential on Jane. Need additional guidance? Please reach out to Sellerexperience@jane.com. Our team is here to help—let’s strategize together!
- [Marketing Campaigns & Opportunities](https://sell.veryjane.com/seller-knowledge-base/marketing-campaigns-opportunities?hsLang=en)
- [Getting started as a Seller](https://sell.veryjane.com/seller-knowledge-base/getting-started-as-a-seller?hsLang=en)
- [How-To Guides & Best Practices](https://sell.veryjane.com/seller-knowledge-base/how-to-guides-best-practices?hsLang=en)
- [Seller Playbook](https://sell.veryjane.com/seller-knowledge-base/seller-playbook?hsLang=en)
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