July brings a unique mix of summer fun, major promotional events, and the first signs of a new season ahead. Customers start the month focused on home refreshes and summer deals before shifting into one of our biggest promotional moments of the year—Black Friday in July. As the month continues, shopping behavior transitions toward Back-to-School preparation, teacher appreciation, and refreshing wardrobes for new routines.
This month offers a strong balance of promotional opportunities and discovery-focused shopping, making it the perfect time to feature best sellers, participate in sales, and introduce products that help customers prepare for what's next.
Event Dates & Details
July 2nd - 8th: Summer Home Sale / Sitewide Sale
What It's About: As customers celebrate the July 4th holiday, shopping naturally shifts toward home refreshes and seasonal updates. This sale-focused event helps drive engagement during a traditionally slower ecommerce period.
Discounts Marketed:
- Summer Home Sale
- Home Decor
- Kitchen & Drinkware
- Bedding & Bath
- Accessories
- Sitewide Savings
Seller Encouragement: Home products take center stage this week. If you offer decor, kitchen essentials, organization products, or seasonal home updates, now is a great time to participate with promotional pricing and strong seasonal imagery.
July 9th–15th: Best Sellers & Seasonal Favorites
What It's About: As customers prepare for Back-to-School season, we'll spotlight bestselling fashion categories and customer favorites. This week focuses on discovery, value, and refreshing wardrobes with styles shoppers are already loving.
Discounts Marketed:
- Women's Tops & Dresses
- Jewelry & Accessories
- Shoes & Everyday Essentials
- Teacher Favorites Under $25
- Best Sellers Across Jane
Seller Encouragement: This is a great opportunity to feature your strongest-performing products and customer favorites. Shoppers are actively looking for proven styles and everyday essentials, so consider highlighting your top sellers, refreshing inventory, and offering compelling promotions to drive engagement.
July 16th–22nd: Back-to-School First Look
What It's About: Teachers and families begin preparing for the school year. This week focuses on lifestyle-driven shopping rather than heavy promotional messaging.
Discounts Marketed:
- Teacher Tees
- Classroom Essentials
- Everyday Apparel
- Jewelry & Accessories
- Teacher Gifts
Seller Encouragement: Products that support teachers, classroom preparation, and everyday workwear tend to perform well. Consider showcasing practical, giftable, and comfortable products that fit a teacher's lifestyle.
July 23rd–29th: Black Friday in July
What It's About: One of the biggest promotional events of the summer. Customers return online after the holiday weekend looking for exceptional deals across Jane's most popular categories. Sitewide Free Shipping July 24-25.
Discounts Marketed:
- Tops & Dresses Under $30
- Accessories & Jewelry Deals
- Bottoms on Sale
- Graphics & Fashion Favorites
- Limited-Time Summer Savings
Seller Encouragement: Customers expect great deals during this event. Consider featuring your best sellers, participating in deeper promotions where possible, and highlighting products that deliver strong value at compelling price points.
July 30th–August 5th: Back-to-School Part 2.
What It's About: Customers transition from a promotional mindset into shopping for the upcoming season. Outfit-building, everyday essentials, and practical fashion become the focus.
Discounts Marketed:
- Back-to-School Style Guide
- Tops & Dresses
- Shoes & Accessories
- Layering Pieces
- Best Sellers & New Arrivals
Seller Encouragement: Focus on versatile products that can easily transition into fall. Outfit-focused merchandising and practical everyday essentials resonate strongly as customers prepare for new routines and the upcoming school year.
What's Trending
Trends to Watch + Customer Searches
Summer Refresh Shopping
Customers continue updating their homes and wardrobes with practical, seasonal products. Home decor, bedding, and organization products remain strong performers.
Deal-Driven Shopping
July shoppers are highly responsive to promotional events. Strong discounts, price-point buckets, and limited-time offers perform especially well during Black Friday in July.
Teacher & Classroom Prep
As educators prepare for the school year, teacher-themed apparel, classroom essentials, office supplies, drinkware, and thoughtful gifts begin gaining traction.
Everyday Style for New Routines
Customers start transitioning from vacation shopping into versatile tops, dresses, layering pieces, shoes, and accessories that work for school, work, and everyday life.
What Customers Are Searching For:
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Teacher gifts
- Teacher graphic tees
- Classroom essentials
- Women's tops
- Casual summer dresses
- Jewelry under $25
- Summer home decor
- Kitchen organization
- Back-to-school outfits
- Everyday shoes
- Accessories under $20
- Best sellers on sale
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
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Set Up Your Promotions:
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Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
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Extend Your Promotion Window:
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To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
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Combine Products in the Same Promotion:
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If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
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We Want to Feature Your Products!
Get ready to shine—Jane Daily Deals are back and here to drive traffic and boost your sales! Each morning, we’ll feature two or more standout products in our daily email, creating excitement and urgency for shoppers. These 72-hour promotions highlight the best of the best from our sellers.
What We’re Looking For
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Amazing Deals: The lowest price your product has ever been on Jane or anywhere else.
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Seasonal Favorites: Trendy, timely, and relevant to the current season or holidays.
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Plentiful Stock: Minimum 200 units total (at least 20 per variant).
How It Works
Submit your product idea using this form to propose your Daily Deal. If approved, we’ll confirm your promotion date via email. Don’t miss this opportunity to showcase your products to thousands of eager shoppers!
Let’s make your next Daily Deal one to remember!