November is one of the biggest shopping months of the year at Jane! We're kicking things off with Early Black Friday savings, followed by holiday gift guides, cozy winter fashion, and our biggest promotional event of the season—Black Friday & Cyber Week!
Throughout the month, we'll focus on helping customers discover thoughtful gifts, seasonal favorites, and incredible deals across Jane. For sellers, now is the time to bring forward your best-selling products, strongest promotions, and holiday-ready inventory to make the most of the season's biggest shopping opportunities.
Event Dates & Details
November 5th -11th: Early Black Friday!!
What It's About: We're getting a head start on holiday savings! November kicks off with Early Black Friday deals, giving customers an opportunity to shop great prices before the biggest shopping weekend of the year. We'll spotlight women's fashion, holiday home, personalized gifts, accessories, and giftable favorites across Jane.
Discounts Marketed — Quick Peek
- 11/11: Sitewide Free Shipping
- Early Black Friday Savings
- Women's Fashion Deals
- Personalized Gifts
- Holiday Home Favorites
- Accessories & Giftable Finds
Get ahead of the holiday rush! Bring forward your best-selling products and competitive promotions to capture early holiday shoppers. Giftable products, personalized items, and holiday-ready imagery are especially important as customers begin checking gifts off their lists.
November 12th-18th: Holiday Gift Guides
What It's About: Holiday gifting takes center stage! We'll help customers find the perfect presents through curated gift guides organized by recipient, theme, and price point. From personalized keepsakes and stocking stuffers to thoughtful gifts for teachers, friends, and family, we'll make holiday shopping easier and more inspiring.
Discounts Marketed — Quick Peek
- Holiday Gift Guides
- Gifts Under $25
- Personalized Gifts
- Teacher & Friend Gifts
- Stocking Stuffers
- Holiday Best Sellers
Make your products gift-guide ready! Focus on thoughtful, affordable, and easy-to-gift items. Personalized products, ornaments, jewelry, kids' gifts, and smaller accessories are great fits for this week's campaigns. Use clear gifting keywords and strong product imagery to help customers discover your products.
October 19th -25th: Winter Style & Black Friday Countdown
What It's About: As temperatures drop and holiday gatherings approach, we'll spotlight cozy winter fashion and festive holiday looks while building excitement for Black Friday. Sweaters, jackets, dresses, holiday graphics, and accessories will lead our fashion storytelling, alongside increasingly strong promotional offers.
Discounts Marketed — Quick Peek
- Winter Apparel & Cozy Layers
- Sweaters, Jackets & Outerwear
- Holiday Dresses & Graphics
- Accessories & Seasonal Favorites
- Black Friday Countdown Deals
- Holiday Gifting Promotions
Get your best products ready for Black Friday! Highlight cold-weather favorites, festive apparel, and accessories customers can wear throughout the holiday season. Now is also the time to finalize your strongest promotions, check inventory, and make sure your products are ready for increased holiday traffic.
November 26th -December 2nd: Black Friday & Cyber Week
What It's About: The biggest shopping event of the season is here! We'll close November with major promotional savings across Jane, featuring doorbusters, holiday gifting, personalized products, fashion, home, kids, and category-specific deals. Our goal is to create excitement, urgency, and value throughout Black Friday and Cyber Week.
Discounts Marketed — Quick Peek
- Black Friday & Cyber Monday Deals
- Doorbusters & Deep Discounts
- Best Deals Across Jane
- Holiday Gifting & Personalized Favorites
- Sitewide Free Shipping | 11/30–12/1
This is your biggest promotional opportunity of the season! Bring your strongest available discounts and best-selling products to the forefront. Make sure inventory is accurate, stock levels can support demand, and fulfillment timelines are ready for the holiday rush. Competitive pricing, giftable products, and participation in promotional or free-shipping opportunities can help position your products for consideration during Cyber Week.
Oct. 29th - Nov. 1st : Graphics & Lounge
What It's About: We close October with comfort, graphics, and seasonal fun. Holiday and Thanksgiving graphics pair with cozy loungewear and Holiday Home as customers prepare for November. On Halloween, we’ll also have some fun with the date through a special 31% off or more promotional event across products—not just Halloween!
Discounts Marketed:
- Graphics for Every Occasion
- 10/31 Sale: 31% Off or More
- Cozy Looks & Loungewear
- Holiday Home
- Thanksgiving & Holiday Finds
Transition your assortment into November now. Thanksgiving and Christmas graphics, cozy apparel, and holiday home should be live and ready to shop. Sellers able to offer 31% off or more should also consider participating in our Halloween-day promotional push.
Free Shipping = More Opportunities to Be Featured!
Mark Your Calendars!
Jane will be offering Sitewide Free Shipping on November 11 and November 30th–December 1st!
We also strongly encourage sellers to offer Free Shipping from November 23–December 1 to maximize their promotional opportunities during Black Friday and Cyber Week.
Why does it matter? Our affiliate and influencer partners prioritize products with free shipping for approximately 90% of their features. Offering free shipping can significantly increase your chances of being selected for additional exposure beyond Jane's own marketing channels.
Our recommendation: Pair your best holiday deals with free shipping throughout this period to give your products the strongest opportunity for visibility and sales!
Trends to Watch + Customer Searches
Holiday Graphics & Festive Favorites
Christmas and Thanksgiving graphics are seasonal staples! Funny, trend-forward, and pop-culture-inspired tees and sweatshirts are popular choices for customers looking for something festive to wear or gift.
Cozy Winter Fashion
Sweaters, jackets, loungewear, layering basics, and holiday dresses take center stage as customers shop for colder weather, holiday gatherings, and everyday winter style.
Personalized & Meaningful Gifts
Custom jewelry, ornaments, keepsakes, accessories, and personalized home products offer thoughtful gifting options. Customers are looking for gifts that feel unique and personal.
Stocking Stuffers & Affordable Gifting
Small, giftable products and affordable finds—especially under $25—are important as customers shop for teachers, friends, coworkers, and family.
Holiday Home & Entertaining
Christmas décor, ornaments, cozy home accents, kitchen accessories, and entertaining essentials are top of mind as customers prepare their homes for holiday celebrations.
Black Friday Savings
Competitive pricing, strong markdowns, and best-selling products will be especially important as shoppers look for the best holiday deals.
Customer Searches to Plan For
Keep these seasonal themes and keywords in mind when creating and updating your listings:
- Christmas graphic tees & sweatshirts
- Holiday sweaters & outfits
- Christmas dresses
- Personalized Christmas gifts
- Custom ornaments
- Stocking stuffers
- Gifts under $25
- Teacher & coworker gifts
- Gifts for her & him
- Kids Christmas gifts
- Christmas home décor
- Black Friday deals
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
- Set Up Your Promotions:
- Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
- Extend Your Promotion Window:
- To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
- Combine Products in the Same Promotion:
- If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
We Want to Feature Your Products!
Jane Daily Deals are one of the best ways to get your products in front of thousands of shoppers. Every day, we feature standout deals in our Daily Deals email and across the site, helping drive traffic, visibility, and sales.
What We’re Looking For
- Exceptional Value: Competitive pricing that stands out and offers customers a compelling deal.
- Seasonal & Trending Products: Items that align with current trends, holidays, and upcoming campaigns.
- Healthy Inventory: Enough stock to support increased demand and ensure a great customer experience.
How It Works
Submitting a Daily Deal is easier than ever! Simply nominate eligible products directly from your Seller Portal. Our merchandising team reviews submissions on an ongoing basis and selects products that best fit upcoming campaigns and customer demand. If your product is selected, we'll notify you with the scheduled promotion details.
Keep your best products submitted—we're always looking for great deals to feature!