September is when fall shopping really takes off at Jane! We’ll start the month with Labor Day savings before moving into some of our customers’ favorite seasonal categories—Halloween, cozy fall fashion, home, and personalized products. As we close out the month, we’ll also give shoppers their first look at holiday and gifting while keeping fall favorites front and center.
For sellers, September is a great month to lean into seasonality, strong promotions, and products customers can enjoy now and into the holidays. Make sure your fall, Halloween, personalized, and early holiday assortments are listed and ready to be discovered!
Event Dates & Details
October 1st -7th: Jane Deal Days!!
What It's About: October starts BIG with Jane Deal Days! We’ll create urgency around some of the best savings across Jane, positioning the event alongside the major promotional shopping events customers will see across retail this week. Sitewide Free Shipping kicks things off October 1–2.
Discounts Marketed:
- Sitewide Free Shipping | 10/1–10/2
- Best Deals on Jane
- Biggest Deals by Category
- Strong promotional price points across the site
Bring us your best deals! Customers will be comparing offers across retailers, making competitive pricing especially important. Submit strong promotions and make sure your best sellers and high-inventory products are ready for increased visibility.
October 8th-14th: Holiday Home & Seasonal Comforts
What It's About: After Deal Days, we shift from savings into seasonal living. Customers are beginning to prepare their homes for holiday hosting while shopping cozy apparel, home comforts, jewelry, and accessories. We’ll also capture final Halloween demand as the holiday approaches
Discounts Marketed:
- Holiday Home
- Cozy Apparel & Home Deals
- Accessories & Jewelry Must-Haves
- Holiday Hosting Finds
- Final Halloween opportunities
Help customers make the season feel special. Bring forward holiday décor, hosting essentials, cozy favorites, and products that can transition naturally from fall into the holidays. This is also the final major window for Halloween inventory.
October 15th -21st: Holiday Apparel & Festive Fashion
What It's About: Holiday style takes center stage! We’ll inspire customers with complete looks for parties, gatherings, family photos, and everyday holiday dressing, with sweaters, layers, dresses, graphics, and accessories leading the story.
Discounts Marketed:
- Holiday Style Edit
- Sweaters & Layers Sale
- Holiday Looks Under $40
- Dresses, graphics & accessories
Think beyond individual products and into complete holiday looks. List festive apparel early and lean into sweaters, dresses, layers, and accessories that can work for multiple holiday occasions. Competitive pricing can also help products qualify for our Under $40 features.
October 22nd -28th: Gift Guide Launch & Stocking Stuffers
What It's About: Holiday gifting is officially here! Jane’s Holiday Gift Guide will help customers discover thoughtful finds by recipient, theme, and price point. Personalized products, stocking stuffers, beauty, wellness, and easy-to-gift favorites will lead the week.
Discounts Marketed:
- Holiday Gift Guide
- Gifts Under $25
- Gift Favorites on Sale
- Gifts by Theme
- Personalized Gifts & Stocking Stuffers
Make it easy for customers to see your product as a gift. Clear gifting keywords, strong imagery, personalization options, and approachable price points can help your products fit into more gift-guide opportunities as holiday shopping accelerates.
Oct. 29th - Nov. 1st : Graphics & Lounge
What It's About: We close October with comfort, graphics, and seasonal fun. Holiday and Thanksgiving graphics pair with cozy loungewear and Holiday Home as customers prepare for November. On Halloween, we’ll also have some fun with the date through a special 31% off or more promotional event across products—not just Halloween!
Discounts Marketed:
- Graphics for Every Occasion
- 10/31 Sale: 31% Off or More
- Cozy Looks & Loungewear
- Holiday Home
- Thanksgiving & Holiday Finds
Transition your assortment into November now. Thanksgiving and Christmas graphics, cozy apparel, and holiday home should be live and ready to shop. Sellers able to offer 31% off or more should also consider participating in our Halloween-day promotional push.
Trends to Watch + Customer Searches
Holiday Home Arrives
Customers are beginning to prepare their homes for hosting and the holidays. Seasonal décor, kitchen and tabletop, entertaining essentials, cozy textiles, and personalized home products are ready to take center stage.
Festive Fashion & Layers
Sweaters, outerwear, dresses, graphics, and accessories transition from everyday fall dressing into holiday-ready looks for family gatherings, parties, photos, and events.
Graphics for Every Occasion
Thanksgiving and Christmas graphics begin taking over. Funny, trend-forward, and pop-culture-inspired designs customers want to wear and gift are especially relevant.
Personalized & Meaningful Gifting
Personalized jewelry, accessories, home goods, keepsakes, and other thoughtful products become increasingly important as customers begin holiday shopping.
Affordable Gifting
Stocking stuffers and easy gifts at approachable price points—especially under $25 and under $40—will be an important part of holiday discovery.
What Customers Are Searching For:
- Christmas graphic tees & sweatshirts
- Thanksgiving shirts
- Christmas home décor
- Holiday hosting & kitchen
- Christmas sweaters
- Holiday dresses & outfits
- Personalized Christmas gifts
- Gifts for her
- Funny gifts
- Stocking stuffers
- Gifts under $25
- Teacher & coworker gifts
- Christmas jewelry & accessories
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
- Set Up Your Promotions:
- Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
- Extend Your Promotion Window:
- To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
- Combine Products in the Same Promotion:
- If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
We Want to Feature Your Products!
Jane Daily Deals are one of the best ways to get your products in front of thousands of shoppers. Every day, we feature standout deals in our Daily Deals email and across the site, helping drive traffic, visibility, and sales.
What We’re Looking For
- Exceptional Value: Competitive pricing that stands out and offers customers a compelling deal.
- Seasonal & Trending Products: Items that align with current trends, holidays, and upcoming campaigns.
- Healthy Inventory: Enough stock to support increased demand and ensure a great customer experience.
How It Works
Submitting a Daily Deal is easier than ever! Simply nominate eligible products directly from your Seller Portal. Our merchandising team reviews submissions on an ongoing basis and selects products that best fit upcoming campaigns and customer demand. If your product is selected, we'll notify you with the scheduled promotion details.
Keep your best products submitted—we're always looking for great deals to feature!