September is when fall shopping really takes off at Jane! We’ll start the month with Labor Day savings before moving into some of our customers’ favorite seasonal categories—Halloween, cozy fall fashion, home, and personalized products. As we close out the month, we’ll also give shoppers their first look at holiday and gifting while keeping fall favorites front and center.
For sellers, September is a great month to lean into seasonality, strong promotions, and products customers can enjoy now and into the holidays. Make sure your fall, Halloween, personalized, and early holiday assortments are listed and ready to be discovered!
Event Dates & Details
September 3rd - 9th: Labor Day Sales Event
What It's About: September starts with savings! We’ll use Labor Day to highlight strong promotions across Jane before transitioning shoppers toward fall, football, and early Halloween finds.
Discounts Marketed
- Category promotions at 20% off or more
- Deeper-sale callouts at 40% off or more
- Free Shipping on select deals
- Football & game-day deals
- Early Halloween deals
Start September with your strongest offers! This is a value-focused shopping period, so consider competitive markdowns on products you’d like to move while making sure your fall, football, and Halloween inventory is ready for the seasonal transition.
September 10th–16th: Halloween & Cozy Fall Living
What It's About: Halloween takes center stage! We’ll spotlight most-wanted, trending, and best-selling Halloween products while pairing them with cozy fall fashion and home favorites.
Discounts Marketed:
- Fall Favorites Under $25
- Halloween graphics & sweatshirts
- Halloween decor
- Treat bags, buckets, totes & stickers
- Crafts & party supplies
- Fall home favorites
Halloween sellers—this is one of your biggest opportunities to be seen. Make sure your seasonal products are listed, well-stocked, and easy to find. This is also a strong week for affordable fall products that can fit within our Under $25 messaging.
September 17th–23rd: Sweater Weather & Personalized Gifting
What It's About: As cooler weather arrives, we’ll shift toward sweaters, transitional layers, and fall fashion while beginning to introduce personalized products customers can shop for themselves or start gifting.
Discounts Marketed:
- Sweaters & seasonal layers
- Fall Fashion up to 50% off
- Personalized gifts
- Transitional apparel & accessories
Bring forward your cozy best sellers and giftable favorites. Competitive pricing on fall fashion can help your products fit promotional opportunities, while personalized sellers should begin preparing inventory for the holiday shopping season ahead.
September 24th–30th: Holiday Preview & Early Gifting
What It's About: The holidays are coming to Jane! We’ll give customers their first look at festive decor, apparel, gift guides, and early holiday promotions while continuing to support fall fashion, sports, and Halloween.
Discounts Marketed:
- First look at Holiday categories
- Early Holiday promotions
- Fall Fashion on Sale
- Fall Sports
- Halloween up to 50% off
- Early Gift Guide features
Holiday sellers, it’s time to get ready! Begin listing Christmas, gifting, and personalized products so customers can discover them early. Halloween sellers should also consider stronger promotions as we approach October, while fall apparel remains an important part of our assortment.
Trends to Watch + Customer Searches
Graphics Take Center Stage
Fall, football, Halloween, and funny or trend-forward graphics are seasonal staples customers love to both wear and gift. Tees and sweatshirts with relatable sayings, pop-culture-inspired themes, and seasonal designs are especially relevant this month.
Cozy Layers Are Back
Sweaters, cardigans, sweatshirts, lightweight jackets, and layering basics become increasingly important as temperatures cool. Look for versatile styles customers can wear now and layer later.
Halloween Hits Its Peak
September is a major discovery month for Halloween. Beyond apparel, think decor, treat bags, buckets and totes, stickers, crafts, party supplies, and personalized Halloween finds.
Fall Home Gets Cozier
Warm textures, bedding, seasonal kitchen accents, tabletop pieces, candles, and fall decor help customers transition their homes for cooler weather and upcoming gatherings.
Personalization Moves Toward Holiday
Personalized products begin shifting from everyday gifting into holiday gifting. Jewelry, home goods, accessories, ornaments, and thoughtful keepsakes can start building momentum before peak holiday shopping begins.
What Customers Are Searching For:
- Halloween graphic tees & sweatshirts
- Halloween decor
- Trick-or-treat bags & personalized buckets
- Fall graphic tees
- Football shirts & game-day apparel
- Sweaters & cardigans
- Fall outfits
- Fall home decor
- Personalized gifts
- Gifts under $25
- Christmas decor & ornaments
- Early holiday gifts
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
- Set Up Your Promotions:
- Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
- Extend Your Promotion Window:
- To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
- Combine Products in the Same Promotion:
- If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
We Want to Feature Your Products!
Jane Daily Deals are one of the best ways to get your products in front of thousands of shoppers. Every day, we feature standout deals in our Daily Deals email and across the site, helping drive traffic, visibility, and sales.
What We’re Looking For
- Exceptional Value: Competitive pricing that stands out and offers customers a compelling deal.
- Seasonal & Trending Products: Items that align with current trends, holidays, and upcoming campaigns.
- Healthy Inventory: Enough stock to support increased demand and ensure a great customer experience.
How It Works
Submitting a Daily Deal is easier than ever! Simply nominate eligible products directly from your Seller Portal. Our merchandising team reviews submissions on an ongoing basis and selects products that best fit upcoming campaigns and customer demand. If your product is selected, we'll notify you with the scheduled promotion details.
Keep your best products submitted—we're always looking for great deals to feature!